Tuesday 7 November 2017

Is Your Digital Marketing Strategy Successful?

Many people ask me why their Digital Marketing Strategy is not achieving their goals. First of all, I ask them about their goals and most have a generic answer like get more followers or grow the business. Those are great goals, but DMS goals need to be more specific. 
Think of it like this. I am going to the gym, and I want to lose 20 Lbs. That is your BHAG goal (Big Harry Audacious Goal). Now how are you going to get there? You need plan consisting of weights, cardio, yoga and a better diet. Now you have to set 4 new goals that help you reach your BHAG goal. 
Here are my 7 tips to help you get started. 
1. Talk to someone who has done it - Sit down with people in your network that have gone through this. Listen and learn from their trial and errors. 
2. Find out where your customers are - There’s no sense posting on outlets that will not benefit your business. You will also waste a lot of time
3. Set goals and set up Strategy to achieve them. 
4. Use Social Management Program - Many companies help organize your posts and track what times are best for your content to be seen. Some are free but most you have to pay to get the features you want. It could be as little as $10 a month. They also supply lots of data that you can gauge what’s working. 
4. Create your Content - This is an essential part of telling your story. Making videos, original photos and writing blogs are critical to establishing you as an expert in your field. You can use articles from others but them your followers why you agree or disagree with it. 
5. Social Media Army - This is your staff. Have meetings asking them to create content and share with their network. Have internal contests about coming up with campaigns or content. Employees are the heartbeat of your company, so value and listen to their ideas. 
6. Be Yourself, Be Authentic - This speaks for itself. When telling your story, it has to be you and your company. Share what’s important personally and professionally. People buy from people, and they want to know who you are. 
7. HAVE FUN - Create fun campaigns and contests. Let your hair down and let the wind run through it. 
All this requires a time and time waits for no one, neither does marketing. If you’re stalled and need help give me a call and we can have a chat. 
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