Why is the Customer Always Right?

The customer is always right is one of the most ridiculous statements I have ever heard. In consulting, it is career suicide. Your role as a consultant is to provide innovative solutions and perspective. If I agreed with everything that a client said, I would have failed miserably years ago. Never tell your customers what they want to hear, be honest and tell them what they need to hear.

Sharing your opinion, especially as a consultant, is how you improve and increase business. Don't come in guns a blazing and start imposing your views on everyone. You must first listen to the team and see what they think. Employees are the heartbeat of a company and have a front-row seat on what is required. Once you have listened and done your research, you can now put together a Business plan.

I have 2 pieces of advice. The first one is don't pretend to know everything because this will backfire. The second is always be yourself because everyone else is taken.

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www.JadeAlbertsConsulting.com

Confront Your Problems Head On

When you are troubleshooting a problem with a client, an employee or boss actions speak louder than words. Don't stick your head in the sand and away, confronting them makes you a better person and leader. Communication is essential not discussing problems openly and is the biggest problem. To many people send an email and think the problem is solved. I call this Communication Illusion, and it is only growing as we lose the human to human touch in today digital world.

Listen to what your client, colleague or employee has to say because they will have a different view than yours. Their idea could make yours better. Don't shut people down before you listen to them because not listening creates more problems, and that's what we want to avoid.

A company is only as good as its people. It Starts With People.

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Why Aren't You Getting Noticed?

Brands are finding ways to get noticed. Tesla spends zero dollars on traditional paid media and receives five times more searches than all of the other automotive brands combined.

Small Businesses need to get noticed, and this requires a commitment from all employees. Unfortunately, marketing usually gets lost in the day to day grind, and most don't have time to dedicate to it, Hiring a consultant is a great investment. It's a cost effective way to see if you need a full-time marketing person, or if they do an excellent job you don't change a thing. Focus on what you're good at and bring in an expert to promote your Brand.

Earned media and engagement goes a lot farther than paid advertising. Ask yourself why aren’t you getting noticed but more importantly invest in your Brand.

Follow me on Twitter, Facebook, and LinkedIn. Check out my Website for more information

www.JadeAlbertsConsulting.com