Who Is In Control of Your Brand

Everyone believes they are building their Brand the most effective way, but is that true? Ask yourself, what is your Brand? Quick answer, your Brand is what Google says it is. Another way to look at it is your brand is what other people say about you when you are not in the room.

Why is this statement true? In today’s Social world you do not have total control of your Brand. People can post comments, write articles, blog, tweet or post their experiences. Are they accurate or greatly exaggerated, unfortunately, it does not matter because people tend to believe what they read? A great example is the US election, how many stories were fake news, exaggerated, or outright lies that people believed. You work vigorously building your Brand, and it can be damaged in a heartbeat.

The best way to combat the negativity is through honesty and integrity. Reply directly to the people that are making the comments. Take the conversation offline and find out why they are disappointed. You never want a war of words playing out on Social Media. People want their issues listened to and once you have solved them, ask them to post their new experience online.

If you do not have time to update or monitor your social platforms, then you should not be on them. If you are on them, be you, be honest, be authentic and be consistent when building your brand. Sign up for Google Alerts; this sends you emails when the chosen words are used in Google.

Thank you for your time and have a great day.

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Building Your Brand

Building your Brand does not happen overnight. Have patience, be consistent and ready to work your ass off. Growing your Brand is not a 9-5 job, but enjoy the ride because it is a lot of fun. Below are a few things to keep in mind. 

Be Yourself 

Nothing is more important in business than being authentic. You are your Brand, and your Brand is you. Honesty and Integrity should be the cornerstone of your brand. 

Social Media 

Set up accounts on all Social Media platforms. Post relevant articles, updates on your business and any successes you have. Be active and post 2-4 articles a week. Post at different times of the day and week. 

Website 

Get a domain name and email set up. Nothing is more unprofessional than handing out a business card with gmail.com at the end of your email. It is very simple to set up a website. Do not go crazy with too much information because people tend to lose interest after reading a paragraph. Keep the information short and to the point. 

Logo 

Design a logo using the correct colors and keep it simple. Make sure it is front and center on all marketing.  

Blogs 

Start blogging about topics relevant to your industry; it gives you credibility. Add a tab to your website and all post on your Social Media outlets. Try to blog every 2-4 weeks. 

Networking 

It is the key to your success. Join business groups, attend seminars, go to conferences or set up meet and greets. Use LinkedIn to reach out to old friends, colleagues, and associates. Use your hobbies as an opportunity to Network. The more people you network with, the greater chance of success you have. 

Continued Education 

It does not mean going back to school; it means attending educational seminars. I love to see how people speak, interact and hopefully learn something new. ALWAYS BE LEARNING.  

Thank you for your time and have a great day.

Follow me on Twitter, Facebook, and LinkedIn. Check out my Website for more information