Everyone believes they are building their Brand the most effective way, but is that true? Ask yourself, what is your Brand? Quick answer, your Brand is what Google says it is. Another way to look at it is your brand is what other people say about you when you are not in the room.
Why is this statement true? In today’s Social world you do not have total control of your Brand. People can post comments, write articles, blog, tweet or post their experiences. Are they accurate or greatly exaggerated, unfortunately, it does not matter because people tend to believe what they read? A great example is the US election, how many stories were fake news, exaggerated, or outright lies that people believed. You work vigorously building your Brand, and it can be damaged in a heartbeat.
The best way to combat the negativity is through honesty and integrity. Reply directly to the people that are making the comments. Take the conversation offline and find out why they are disappointed. You never want a war of words playing out on Social Media. People want their issues listened to and once you have solved them, ask them to post their new experience online.
If you do not have time to update or monitor your social platforms, then you should not be on them. If you are on them, be you, be honest, be authentic and be consistent when building your brand. Sign up for Google Alerts; this sends you emails when the chosen words are used in Google.
Thank you for your time and have a great day.
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