"People don’t buy goods and services. They buy relations, stories and magic"
I'm going to take you back a few years, think all the way back to grade 3, what was your favorite subject? Was it math, reading, spelling or show and tell? Did you like reading an essay in front of the class or telling them about your favorite teddy bear. I loved Show and Tell. Fast forward to today, what do you think is a more effective way of selling? Reading points off a 30 minute PowerPoint presentation or finding out what their story is and showing them what they need. Telling stories is the most powerful tools humans have developed.
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